Brent Bushnell Co-Founder on Engineering Entertainment and Social Fun at New Two Bit Circus in Dallas » Dallas Innovates

Brent Bushnell
Co-founder and Chairman of the Board
Two circus bits
…on the official launch of the indoor mini-theme “Two Bit Circus” in Park Lane shops in Dallas.

After a gentle opening two months in the past, Two Bit Circus formally launched Tuesday in its Park Lane shops in Dallas, It homes 35,000 sq. toes of technologically enhanced leisure. Points of interest embody arcade video games. VR, AR, and “prolonged actuality” experiences; “story rooms”; reimagined carnival video games; and extra.

There’s even a robotic bartender named after him Guillermoin addition to the traditional “Carnival Eats” to associate with the “Molecular Blends” cocktails.

It’s the second location for Two Bit Circus, an idea initially launched in Los Angeles. “We have all the time identified that Dallas group is the proper viewers Bushnell mentioned final spring.

After its first official day, Two Bit Circus held a launch occasion – and it was filled with traders from DC manufacturing facilityAnd several other native startups and innovators trying to don a VR headset and kill some zombies. (topgolf chief government officer Eric Anderson Among the many firm’s different traders.)

Co-founder and Chairman of the Board Brent Bushnell He flew for the launch, as did the co-founder and chief expertise officer Eric Gradman and CMO Andy Levy.

Two of the co-founders of Bit Circus, Brent Bushnell and Eric Gradman [Photo: Dallas Innovates]

Bushnell’s father based each Atari and Chuck E. Cheese

Bushnell’s father Nolan based each Atari and Chucky Cheese earlier than the age of 40, so younger Brent was raised as a “beta tester” for all their video games and video video games. Early in his profession, Brent Bushnell developed video games for company sponsors and animated issues just like the Tremendous Bowl. This led him to construct the STEAM Carnival – an academic part of STEAM Training, to introduce most of these video games to youngsters. That is when he and Gradman determined, “, let’s get a everlasting dwelling for all of this.” Born to Bit Circus.

Co-founders Gradman and Bushnell met practically 15 years in the past. They each had “regular” engineering jobs earlier than venturing into the world of small amusements. Gradman has a colourful historical past as a circus performer, skilled whistleblower, automaton, and inventor. He beforehand labored with a authorities contractor to construct robotic prototypes. I believe DoD work.

“It was a very cool piece of labor,” Gradman advised us on the launch occasion final evening. However, he says, Two Bit Circus matches his character. Now that he is creating issues which are an entertaining blast for Two Bit Circus friends—and holding their stroll on prime, Gradman appears proper at dwelling.

Bringing folks along with multiplayer video games

HoloGate. [Photo: Dallas Innovates]

One of many issues we noticed at Two Bit Circus final evening was an limitless sequence of combos bobbing throughout the concrete ground, discovering their manner into every thing from Hungry Hippo to futuristic, floor-shaking VR HyperDeck to story rooms (its model of Hungry Hippo) escape rooms), the place groups race to do issues like rescue an “Working Room” doll.

All of this teamwork is a part of the plan, Bushnell advised us.

“Within the amusement business, a whole lot of it’s constructed round single-player video games,” he mentioned. “It is business lore that it must be single participant. That was one thing we mentioned no. Most issues listed here are multiplayer, and also you get two to 4 folks collectively. That was a enjoyable design limitation. But it surely’s necessary, particularly post-COVID, that all of us get We stay in a single individual. We’re a bit of on the psychological well being entrance.”

The staff creates 70% of the video games within the “circus” – digital and augmented actuality are points of interest

Flying AR/VR Dinosaur at Two Bit Circus. [Photo: Dallas Innovates]

CMO Andy Levy He advised us that the corporate’s staff created 70% of the video games on the sprawling website.

“You bear in mind frenzy, the online game the place it’s a must to demolish buildings? Levi confirmed us a sport that had two actual wrecking balls that gamers might swing to trigger injury that scored factors. “That is the bodily model of him. That is the factor about our video games — they’re actually meant to be bodily video games that you could play collectively.”

There’s additionally a sensible model of sweet crushVR rollercoasters and rather more.

A whole lot of the enjoyable at Two Bit Circus, Bushnell mentioned, is watching folks go to complete different worlds via digital actuality — or experiencing it your self.

Present why people are “hackable”.

The 2 attend the grand opening ceremony at Circus Pete. [Photo: Quincy Preston]

He mentioned, “It is superb.” “It reveals the ability of the thoughts—how permeable people are, since you’re standing on strong concrete. There’s nowhere your physique can go in actual life. However in VR, you are holding on to a rickety rope and ladder. It is vibrational and all that stuff mixed” makes folks really feel They escaped to a different world.

“Within the HyperDeck, persons are screaming at zombies. Your rational thoughts is like, I am on the ground. I am in the course of a mall, proper? I am high quality — and you then get these VR zombies stay and also you’re within the sport.”

There’s additionally the old-school traditional SkeeBall at Two Bit Circus, together with a cool trendy capturing gallery with pistols and rifles that electronically shoot down previous tin cans, spinning geese, and different targets.

“As a result of, you realize, we’re in Texas in any case,” Levy mentioned.

Extra scenes from Two Bit Circus:

Guillermo, the robotic bartender. [Photo: Dallas Innovates]

HoloGate at Two Bit Circus [Photo: Dallas Innovates]

Hyperdeck two bit circus [Photo: David Seeley]

“Story Room” at Two Bit Circus. [Photo: David Seeley]

Old fashioned Skee-Ball at Two Bit Circus [Photo: David Seeley]

Brent Bushnell. [Photo: Dallas Innovates]


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