Scooter Braun “regrets” the way the acquisition of Taylor Swift was handled

As well documented, 2018, the Brown-led acquisition of the Big Machine Music Group scooter – and rights Taylor SwiftThe first six albums – caused some controversy. Swift — who had tried, unsuccessfully, to get the rights herself — was furious, saying she was stunned by the deal, and not only divorced. A global conversation about artists owning the rights to their workbut sticking with the new owners by starting a campaign to re-record all those albums and encouraging her fans to stream the new “Taylor releases” instead of the previous ones; Two of these albums They were released to great success. She had a few kind words for Brown in the process.

Brown endured the wrath of Swifties for a year and a half before that Selling the catalog (to make a good profit) He said he tried to talk to the singer about the issue several times after the sale was finally revealed, but to no avail. since then He sold his own company to South Korean entertainment company HYBE (for a more tidy profit), and continues to run and run the jobs of Justin Bieber, Ariana Grande and others.

But in a new interview with NPR’s Jay Williams, he said he wishes things had been done differently — pointing an invisible finger in the direction of former Big Machine owner Scott Porchetta of the non-disclosure agreement he says he was forced to act under — and says, “The regret I feel there is I assumed that everyone, once the deal was done, would have a conversation with me, see my intent, see my character and say, ‘Wow, let’s start working together.'”

from her side , Swift said in a social media post in November 2020“My team attempted to enter into negotiations with Scooter Brown. The Scooter team wanted me to sign a strict nondisclosure agreement that said I would never say another word about a Braun Scooter unless it was positive, before we could even look at BMLG’s financial records (which is always the first step in a purchase of this kind) . Therefore, I must sign a document that will silence me forever before I get a chance to bid on my own work.” She said negotiations never started due to the stringent demands of the NDA. “It wasn’t even a quote for my team,” she said. It concluded that these master recordings were not for sale.

Below are Brown’s comments on this issue; head over here For more interview. call him diverse, A representative for Swift had no immediate comment.

“I learned an important lesson from [the Big Machine acquisition]“He begins.” When I made this deal, I was subject to a very strict nondisclosure agreement with the man who owned it, and I couldn’t tell any artist. I was not allowed to. I wasn’t legally allowed to. What I told him was, if any of the artists wanted to go back and buy this, you should tell me. And he shared a message with me that’s public—you know, the artist you’re referring to said, “I don’t want to be involved in masters. I decided, you know, not to make this deal, ‘so and so and so.” So this was the idea I had in mind.

“I was excited to work with every artist on the label. So when we finished the deal, I started making phone calls to say, ‘Hey, I’m part of this.’ And before I could do that – I made four phone calls; I started making those phone calls – The gates of hell are opened. So I think a lot of things are lost in translation. I think when you have a conflict with someone, it is very difficult to resolve it if you are not willing to have a conversation. So the regret I feel there is that I assumed that everyone, once Closing the deal, they’ll have a conversation with me, they see my intent, they see my character and they say, ‘Great, let’s start working together.’ And I made that assumption with people I don’t know.

“And I learned an important lesson from that, which is that I can never make that assumption again. I can never put myself in a place of arrogance, you know, to think that someone would be willing to have a conversation and be excited to work with me. I don’t know these people So when I made the deal with HYBE, I took 50 million from my private inventory that I received, and I gave it to my employees and artists.And it’s–I didn’t think it was going to go public, but it was a public company, so I can talk about it now because it was there in abundance. And I made sure everyone got involved. Great.And even employees who are no longer employees – you know Kenny.

“I called Kenny, who is a contributor. I called Tommy Brown, who produces stuff with me with Ariana, who is a contributor. I called Poo Bear, who makes stuff with Justin and I and, you know, is a contributor. Justin, Ariana, Demi, J. Balvin and all These people, and they all became shareholders along with all of our, you know, our key employees and old employees. And everyone felt good, you know, and they could sell shares if they wanted to. It’s worth the real money. But I wanted them to feel good about it because I learned That lesson. And I think in any conflict, you could say, I didn’t do anything. It’s their fault. And you could be right. You could be justified. And you could say, This is unfair, I’m being treated unfairly, or you could say, Well, I’m being treated unfairly. I don’t like how this feels. I can’t fix this, how am I going to look at it and learn from it? And I didn’t appreciate how it happened. I thought it was unfair. But I also understand, on the other hand, that they might have felt it was unfair too.

“So I choose to view it as a learning lesson, a growing lesson, and I hope everyone is well involved. I urge everyone to win because I don’t believe in the roots of people to lose.”

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